MEET THE TEAM

WHO IS CYCLEWELL?

We are everyday, social cyclists who enjoy cycling for its many health and wellbeing benefits.

We enjoy a laugh, a good story, a post-ride coffee and a drink or two.

We also think that most of the current options out there to get the knowledge and skills to enable us to take control of our mental and physical health and wellbeing – are pretty boring and not appealing to the average person…

So we created cycleWELL!

Our cycling events are unique in Australia. They provide a great way to start the process of transforming your physical and mental health whilst enjoying a weekend away on your bike.

FIND AN EVENT

ASH BENNALLACK

FOUNDER OF cycleWELL

With over 30 years of lived experience and personal experimentation in health, fitness, weight training, nutrition, sports supplementation and every other related trend, fad and myth that has come along during that time; it’s no surprise that Ash has found himself at the helm of a world-first concept like cycleWELL.

Ash is the promoter, project manager, marketing and PR team, CFO, CEO, cleaner… you get the picture! Ash is the person behind the scenes knows what’s happening at all times. Ash’s formal experience and qualifications include; Registered Be Well Plan Trainer, Post Graduate Certificate – Wellness (R.M.I.T), Mental Health First Aid Qualified, Level 1 Wellness Coach, and Certificate 3 and 4 Fitness.

Ash is always happy to talk to anyone about his love of BAUM bikes, his kids and crazy staffy ‘Esme’, his latest favourite Podcast and of course – the life experiences that led him ‘here’ – and what he thinks the ‘Road To Better’ looks like…

DARREN BREWER

NAD+ CYCLE COACH

Darren has been with us since our first EVENT in 2019. He has created the on-the-bike training plans for our cycleWELL EVENTS and been a mentor for our participants both on and off the bike.

Darren’s philosophy is that he is 110% committed, the rest is up to you… This fits perfectly with the cycleWELL ethos – men stepping up and taking control of our mental and physical health.

Darren runs NAD+, which offers personalised cycling coaching and training programmes aimed at all levels of athlete looking to improve their performance. Working with cyclists right across the spectrum from serious club racers through to busy professional dads who are lucky to get out once or twice on the weekend, he builds his training programmes around you and the time you have available to train.

In addition to running NAD+, Darren has a full time job and young family, so he understands the realities and difficulties of family life and demanding or physical work schedules. He loves a post-ride double ristretto and can talk for hours about the “magical ride quality and unmatched dependability” of his titanium Litespeed.

GEOFF O’SULLIVAN

SOCIAL EVENTS COORDINATOR, RIDE LEADER, PERSONAL TRAINER AND FITNESS COACH

Geoff is our resident Fitness Instructor, certified ride leader and self-appointed social event coordinator for our Victorian Events.

Geoff is responsible for all of the physical and social aspects of our Victorian based events. From planning and leading our group rides on the bike to offering fitness tips and training off the bike and of course, recommending the best brew to indulge in at the Bright Brewery or our other social venues.

A Bendigo (Vic) local, Geoff is involved in a number of organisations and groups supporting both cycling and mental health awareness in Australia.

Geoff’s role as Founder and Partner in ‘Life is 4 Living’ cycling tours in France and Facilitator at ‘Outside the Locker Room’ – an organisation dedicated to promoting awareness of mental health in sporting clubs, makes Geoff the perfect person to deliver training sessions and just have a yarn and a coffee with at our camps.

When Geoff isn’t cycling or offering private health and fitness training, he spends time with his wife and family, maintains ties to the family farm and is a passionate Richmond supporter.

cycleWELL PARTNERS

We are proud to partner with with a number of fantastic Australian cycling, mental health and personal development organisations.

Men’s Toolbox allow us to share their knowledge and tools during our events, Babici are our kit partners, producing our iconic cycleWELL jerseys, and Paul O’Brien of Leadership Matters also shares his personal leadership expertise at selected cycling events on our Calendar.

JOIN US ON THE ROAD TO BETTER

Click below to find out about our event dates, check availability and book.